Programs
Regenerative branding
The brands of the 21st century will be sustainable, or they won't be. With this program, we will delve into the design of sustainable brands that generate positive impact. To do so, we will use our Creative Regeneration methodology.
The brands of the 21st century will be sustainable, or they won't be. With this program, we will delve into the design of sustainable brands that generate positive impact. To do so, we will use our Creative Regeneration methodology.
1-29 april | 15 places | 4 Weeks | 150 € | 100% remote
This program is for you
- You work in design, branding or marketing, and want to expand your philosophy and tools to contribute to the transformation towards sustainability with your work.
- You have a leadership or brand management role, and you want to be sustainability champion in your job.
- You are an entrepreneur or have an entrepreneurial idea, and you want to have the tools to build your own brand with sustainability in mind.
- In general, you are a creative person with a vocation to create positive impact.
During the program, you will develop a final project with which you will put into practice all the learning and reflections you will obtain.
What you take away at the end of the process
Your regenerative brand
You will create a branding project with sustainability criteria and positive impact.
Tools for change
You will learn approaches and tools to apply in your projects or brand management.
Effective networking
You will connect with other creative and entrepreneurial people interested in the transition to sustainability.
Who will accompany you in the process
Pedro Sáez Martínez
Strategic designer and brands
Strategic designer and brands
Alexandre Terol Blanquer
Designer and Visual Communicator
Designer and Visual Communicator
How will we work?
01
Weekly preview
Each week we will have a goal and we will advance with the program. If you have any questions along the way, we will be at your disposal to solve them.
02
100% remote
We use collaborative virtual platforms such as Google (Drive, Meets), MIRO and Figma. You will have your own workspace to develop your project during the program.
03
Asynchronous and Live
We use collaborative virtual platforms such as Google (Drive, Meets), MIRO and Figma. You will have your own workspace to develop your project during the program.
The process for a regenerative brand
Our process, based on our methodology
Week 1
Presentation and exploration of our environment.
First, we will introduce ourselves to get to know each other better, get inspired, and detect possible synergies and collaborations. Then, we will have this first week to get to know the philosophy and tools of the first phase of the program:
Stakeholders
Map key stakeholders (potential customers, communities, brand partners, suppliers or competitors, etc.) and identify opportunities to establish or strengthen strategic relationships.
Trends and context
Analyze our context to detect signs of change and trends consistently, as well as social and environmental issues that we can address from our brand.
Week 2
Strategy and brand building
We are going deep into our brand. In this second week, we will learn about the philosophy and tools of the second phase of the program:
Brand purpose
Fromour values, mission and vision, to the impact of our brand.
Trends and context
Basedon the study and empathy with our target audiences, we design an attractive value proposition that considers the triple impact (economic, social and environmental).
Brand promise and narrative
We translate our purpose and value proposition into storytelling and storydoing that connects with our audiences.
Week 3
Value proposition and regenerative brand promise
We land the brand experience across the different touch points.
Service Blueprint
Weidentify all communication channels and touch points through which our brand is presented.
Designing for positive impact
Wepropose strategies to design our brand and all its applications (web, digital content, editorial, packaging...) in a sustainable way.
Week 4
Final project
We share a final project that synthesizes all the learning and reflections we have taken away from the program.
From here, we can continue to put into practice the tools we have learned, and continue writing our way as creative regenerative people.
From here, we can continue to put into practice the tools we have learned, and continue writing our way as creative regenerative people.
Branding projects carried out with our methodology
Invest in your future of regenerative branding
80+80€
If you want to pay in installments we offer you the possibility of paying in 2 payments to make it easier for you. Total 160 €
Total with discount 136 €
Register
Total with discount 136 €
150€
Make the full payment of the Program and access the training. Boost your career and create your regenerative brand.
Total with discount 127.5€.
Register
Total with discount 127.5€.
What they say about our methodology
Designing a sustainable and beautiful world
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