For the NESSEA brand, a communication has been created based on the concept of accompaniment, as the nereids did with the sailors, on the way from the most turbulent seas to the calmer seas of Sustainability. Visually, this translates into surface changes representing water. The logo was created by adapting the main typography to evoke the sinuous hair of the nereids.
This type of communication aims to encourage people to embark on the journey of sustainability, providing support but without being pushy or invasive. Above all, from the respect for the local and the understanding that every journey is different.