Like the sailors of yesteryear, our companies sail the stormy seas every day...

but these sailors were accompanied by the nereids, who guided them, with gentleness but with determination, towards calmer waters. One of these nereids is Nesea, 'she of the island', whose name is the inspiration for this consulting brand specialized in sustainable tourism.

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Achieving a sustainable and disruptive narrative at the same time is not easy, but it was what NESSEA needed. A consultancy focused on small businesses in the Mediterranean, which was born with a vocation for local action, and for which, wisdom and courage are in its values. In addition, it seeks to express a positive and solution-oriented attitude towards new horizons, rather than criticizing problems.

Monnou's creative process always begins by identifying the strategic aspects of the brand, its objectives, and its purpose. Thus, NESSEA has been able to define its values, its mission and its vision for the future, so that its communication reflects all of this. Inspiration has been found in local, marine references and examples from nature, in which cooperation is sometimes identified, and sometimes competition to follow the course of evolution. Some of these examples are predatory animals such as sharks, mistreated by the existing literature but whose work is vital to maintain the balance in ecosystems.

For the NESSEA brand, a communication has been created based on the concept of accompaniment, as the nereids did with the sailors, on the way from the most turbulent seas to the calmer seas of Sustainability. Visually, this translates into surface changes representing water. The logo was created by adapting the main typography to evoke the sinuous hair of the nereids.

This type of communication aims to encourage people to embark on the journey of sustainability, providing support but without being pushy or invasive. Above all, from the respect for the local and the understanding that every journey is different.

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