Monnou's creative process always begins by identifying the strategic aspects of the brand, its objectives, and its purpose. Moreover, this process is done in a co-creative way with the client. Once the brand strategy is defined, we move on to the more formal graphic identity proposals.
Terrenae's brand identity is inspired by the earth that descends in terraces. It is also inspired by the seed, as something linked to the earth and from which any kind of life can germinate; and by the icon of location. On the other hand, the idea of parenthesis is present, as something that allows framing an infinite number of different products and experiences.