Terrenae is a communication network, created with the purpose of disseminating and promoting local and conscious consumption in the province of Castellón. Managed by mother and daughter, it was born from the need to show the experiences and gastronomic and agricultural projects with a positive impact. Terrenae makes network; Terrenae makes territory.

Terrenae seeks to embrace any type of agri-food experience that is sustainable and has a positive impact. Therefore, its brand had to be flexible and incorporate this concept of encompassing very diverse experiences and products.

In addition, it should be a brand linked to the territory, with which producers feel represented. For end users, Terrenae should become a distinctive seal of quality and sustainability for producers.

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Monnou's creative process always begins by identifying the strategic aspects of the brand, its objectives, and its purpose. Moreover, this process is done in a co-creative way with the client. Once the brand strategy is defined, we move on to the more formal graphic identity proposals.

Terrenae's brand identity is inspired by the earth that descends in terraces. It is also inspired by the seed, as something linked to the earth and from which any kind of life can germinate; and by the icon of location. On the other hand, the idea of parenthesis is present, as something that allows framing an infinite number of different products and experiences.

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Terrenae is presented as a network that brings different experiences and sustainable gastronomic and agricultural products to potential customers. The Terrenae brand is a distinctive seal that identifies those producers that have a positive impact on the territory.

At a visual level, this translates into stylized lines inspired by plant and flower stems, and a color palette linked to earth tones, fruits and wine. The visual identity can be adapted to different contexts and shapes, through different positions of its graphic elements.

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