Research and design of a sustainability guide for companies in the territory.
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The Cluster of Innovative Companies of the Toy Valley (CEIV) is an entity that works for sustainable economic development in the territory, through innovation and cooperation. Among the partner companies we can find ACTIU, Famosa, or Acteco.
Together with CEIV, the consulting firm SEN innova, and professionals such as Alejandro Fernández and David Monllor, a guide was developed with the aim of identifying the priority SDGs in the territory, knowing their state of progress, and promoting good practices and strategies to continue advancing in them. The layout and visual design of the guide is by ABISAL Design.
Promoting the SDGs and the Circular Economy in the Toy Valley
The challenge that this guide seeks to address is to promote sustainability actions in companies in the Toy Valley. The aim is to know what actions are already being carried out and in which SDGs. In this way, they can be communicated, inspire others, and identify other actions that can be carried out to continue improving.
Knowing the territory and its companies
As part of the research process, surveys were conducted with different companies in the territory. Thanks to these surveys, it was possible to identify the degree of knowledge and importance of the SDGs, as well as the SDGs with which they most identified.
A case study was also carried out with CEIV partner companies: ACTIU, ERUM, Suavinex. Thus, good practices in sustainability that are already occurring in the territory were identified, which can be inspiring.
In addition, research was carried out on other companies in the area, what actions they carried out in terms of sustainability and how they communicated sustainability.
An interactive guide
The final product was designed to be an interactive digital guide. In this way, it is always accessible from the web and does not need to be printed, and makes it easy to read through different tabs, visual resources and examples. The guide is available on the CEIV website.
The guide begins with an introduction about the SDGs, what they are and what their raison d'être is. Then, it shows the data obtained from the research, identifying which are the priority SDGs in the Toy Valley. After explaining the case studies (ACTIU, ERUM and Suavinex), the guide focuses on some specific SDGs to propose strategies to achieve them. At this point, the relationship between SDGs and Circular Economy is identified.
Finally, recommendations are offered on how to communicate sustainability. Here, the usefulness of communicating it within the framework of the SDGs is highlighted, as it is a common framework for many people and organizations. Because it is not enough to be more sustainable, it is necessary to communicate it and inspire others.
