Some of the benefits that brands obtain with this type of activities are:
- Increased engagement with your community.
- Strengthening its positioning as a sustainable brand.
- Innovative teambuilding and networking processes.
- Obtaining new sustainable ideas that can be developed for your brand.
- Creation of a culture of sustainability and circular economy in your company and your stakeholders.
In this way, brands like MINI manage to transform their brand from the inside out. They manage to strengthen the connection with their various stakeholders, activate a culture of sustainable innovation in the organization, and reinforce their positioning as committed brands.