MINI is doing work to contribute to sustainability. The car brand is innovating its offering through new electric car lines.

In this process of transformation of its brand, MINI has held a series of events in Valencia, in La Pinada Lab, to publicize its transition to the electric car. Here, Monnou has offered a series of workshops with positive impact for MINI and its community.

We propose a series of workshops with a look that goes beyond traditional sustainability. A look that goes beyond Circular Design and Human-Centered Design. It isLife-Centered Design, an approach that considers the impacts, not only on customers and brand owners, but also on many other living beings and ecosystems. Life-Centered Design is an approach already being applied by brands such as Minimalism.

During the workshops held with MINI, participants were able to analyze all the impacts of other brands and organizations. An example that was worked on in one of the workshops is the Coldplay tour, which has already made strong commitments to sustainability. The workshops were done in an agile and entertaining format, obtaining multiple ideas of strategies to improve the impacts of each case.

Some of the benefits that brands obtain with this type of activities are:

• Increased engagement with your community.
• Strengthening its positioning as a sustainable brand.
• Innovative teambuilding and networking processes.
• Obtaining new sustainable ideas that can be developed for your brand.
• Creation of a culture of sustainability and circular economy in your company and your stakeholders.

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In this way, brands like MINI manage to transform their brand from the inside out. They manage to strengthen the connection with their various stakeholders, activate a culture of sustainable innovation in the organization, and reinforce their positioning as committed brands.

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