Hogar Circular helps people to live in harmony with nature, in a more sustainable way and without accumulating so many objects. In short, to have a circular life. This is done through training activities and workshops, such as the waxed fabric workshop. Waxed fabrics are an alternative to single-use products such as plastic film. In its workshops, Hogar Circular accompanies the creation of waxed fabrics from a very practical kit.

The challenge of this project was to bring waxed fabric kits to Hogar Circular's audience in the most sustainable way possible. These kits allow each user to make their own waxed fabric at home. They include all the necessary materials (such as organic cotton fabric and beeswax), and instructions on how to make it.

The design process started with the approach of circular strategies for the product, together with the client and suppliers. Reuse' was identified as a strategic element for the product narrative, so this circular strategy was taken to the packaging.

Different prototypes were made and tested together with real users. Thus, it was identified which concept worked best for them, and how the instructions could be included in the most accessible and sustainable way.

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The final packaging design included the following circular strategies. Firstly, reuse, as this is a concept also present in waxed fabrics. The structural design facilitates its reuse for the same use it had, or for other uses. These reuse options are included in the product communication, encouraging users to be creative and find other solutions as well. On the other hand, cardboard shavings left over from the manufacturing process itself have been included to protect the product during transportation.

Secondly, the packaging is mono-material, so that, in the event that its multiple useful lives come to an end, it can be more easily recycled. In addition, vegetable-based inks have been used for the graphic design, thus facilitating recycling with the best possible impact.

Finally, to save on printed material and to facilitate the updating of instructions and explanatory content of the product, this information has been digitized. The packaging includes a QR with access to an interactive PDF, designed to be accessible, communicate the possible uses of the product and expand the instructions. In addition, the PDF includes explanatory illustrations of each point, and a link to a video where the customer explains the whole process.

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