BMW is positioning itself as a leading brand in sustainable mobility. The car brand is innovating in circular economy, and also offering new electric car lines.

In this process of transformation of its brand, BMW has held a series of events in Valencia, in La Pinada Lab, to publicize its transition to the electric car. Here, Monnou has offered a series of workshops with positive impact for BMW and its community.

The workshops we conduct aim to activate and promote the transformation of brands towards a greater commitment to society and their environment. To do this, we go beyond the traditional training proposals, innovating in the formats. In the case of BMW, we carried out an Escape Room together with Cultura Circular. This format combines training with entertainment, creating an immersive and transformative experience.

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During the course of the activity, people from the BMW team and their community go through a series of challenges. They jointly design a series of regenerative and positive-impact projects, making intelligent use of available resources.

Storytelling throughout the activity is key to generating an immersive atmosphere. Participants are immersed in a new world of possibilities, awakening their creativity and becoming the protagonists of this story.

Some of the benefits that brands obtain with this type of activities are:

• Increased engagement with your community.
• Strengthening its positioning as a sustainable brand.
• Innovative teambuilding and networking processes.
• Obtaining new sustainable ideas that can be developed for your brand.
• Creation of a culture of sustainability and circular economy in your company and your stakeholders.

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Thus, brands like BMW manage to transform their brand from the inside out. They manage to strengthen the connection with their various stakeholders, activate a culture of sustainable innovation in the organization, and reinforce their positioning as committed brands.

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